How much does an app cost?
Builds start at $1,999, and each one is quoted as a fixed price for an agreed scope before it starts, usually after Evaluate & Explore, which credits $399 toward it. A focused revamp of an app you have sits near the start; a new app with accounts and a backend costs more. Either way, the price covers everything it takes to launch: App Store submission and review, developer accounts and certificates, privacy details, analytics, the backend and launch week. Every build also includes your first month of the Care plan, so the app keeps improving right after launch.
How long does it take?
Typically 3–5 days for Evaluate & Explore, then 2–4 weeks to build and launch, so most apps go from idea to the App Store in less than a month. Improving an app you already have is often faster. These are typical timelines, not promises: we confirm yours once we understand the scope, before any build starts.
Who owns the code and the app?
You do, completely. The code lives in your repository and the app in your Apple developer account. Once an invoice is paid, the work is yours.
What do you need from me for an Evaluation?
A link to the app (App Store or a TestFlight invite), a test login if it needs one, and time to talk about your goals. No code access is needed. For an idea, bring whatever you have: a sketch, a doc, apps you admire.
I only have an idea. Can you handle everything?
Yes. Start with Evaluate & Explore: the Evaluation plus concept design and prototypes, so you can see it working before anything is built. If you don't want to set up a company or an Apple developer account, we can launch it with us, with ownership and revenue terms agreed in writing first.
Can you take over an app from another developer?
Yes. Start with an Evaluation: it covers whether the code and the accounts can be recovered, what shape the code is in, and what it would take to move forward.
How do updates reach my users?
We build and upload, you try it on your phone through TestFlight, then we submit it to Apple. Once it's approved, you choose when it goes live.
Do you build Android apps?
Not today: iPhone, iPad, Mac and the web. If Android matters for what you're building, you'll hear that up front, along with how to think about it.
Can my app work with ChatGPT, Claude or Gemini?
Yes. We can build a connection (an MCP server) so those assistants can read from your app and take actions in it, for your customers or just your team. You decide what they can see and do, and it sits behind the same sign-in as the app. More on how it works.
How do you use AI?
Where it earns its place. It makes the work faster, which is part of why the prices are what they are, and nothing ships until we've tried it ourselves and it meets our bar. Inside your product, it's used only when it solves a real problem for your users.
What does the Care plan actually cover?
Whatever the app needs to keep getting better, without an hour count. If the data, your users or a real business need tells us something should change, we change it inside the plan, even when that means a bigger rework one month. We don't watch the clock on that. Brand-new directions or nice-to-haves with no evidence behind them are different: we'll talk them through and quote them separately if they make sense.
How do payments work?
Evaluate & Explore is paid up front. Builds are paid in parts as agreed milestones land, so you're never far ahead of the work. The Care plan is billed monthly and you can stop any time. And yes, an NDA is fine.
